Key Takeaways
- Creators can become a brand’s social distribution network
Without relying on traditional owned social channels, Mercedes-Benz High-Power Charging used creators to introduce the brand to relevant audiences through trusted, platform-native content.
- Strong incentives turn awareness into action
An experience-led sweepstakes gave audiences a clear reason to engage, generating more than 10,000 entries and significantly expanding the brand’s first-party audience.
- Paid amplification helps creator content scale
Running ads directly through creator accounts maintained the authenticity of the original content while allowing the campaign’s strongest-performing assets to reach larger audiences.
Mercedes-Benz High-Power Charging is part of the brand’s wider commitment to electrification and carbon neutrality.
The company is building a premium, fast-charging network designed for all electric vehicle drivers. Through ultra-fast chargers, strategically selected locations and integrated digital services, Mercedes-Benz High-Power Charging aims to deliver a seamless and elevated charging experience across the United States and Canada.
How could Mercedes-Benz High-Power Charging reach consumers and drive awareness without relying on traditional owned social channels?
As a relatively new business with a limited social presence, Mercedes-Benz High-Power Charging needed an effective way to introduce its network to consumers.
The campaign needed to generate large-scale awareness while also encouraging measurable action and helping the brand grow its first-party audience.
Influencer-Led Distribution
Mercedes-Benz High-Power Charging used creators as its primary social distribution network.
Each creator introduced the brand to their audience through native content developed specifically for their platform. This allowed the campaign to reach new consumers through voices they already knew and trusted, rather than relying solely on branded social channels.
An Experience-Led Sweepstakes
To give audiences a strong reason to engage, the campaign centred on a high-value sweepstakes.
The prize included a weekend trip to Atlanta, a special Mercedes-Benz charging experience and access to a game at Mercedes-Benz Stadium.
The straightforward offer, combined with creator-led storytelling, made the campaign easy to understand and encouraged audiences to enter and share their information.
Full-Funnel Paid Amplification
Creator content was amplified directly through each influencer’s advertising account, allowing the ads to appear natively from the creators’ profiles.
This approach retained the authenticity of the original posts while enabling the campaign to scale. Budget was directed towards the best-performing creators and assets, helping Mercedes-Benz High-Power Charging drive both awareness and measurable acquisition.
- 1.35M Views
- 50K Clicks
- 10K+ Sweepstakes Entries
- $2.71 Cost per Entry
- 4.7X ROAS
- $72K Earned Media Value
The Mercedes-Benz High-Power Charging campaign successfully combined creator storytelling, an experience-led sweepstakes and paid amplification to drive both awareness and measurable acquisition.
Within a short campaign window, the program generated 1.35 million views and 50,000 clicks while attracting more than 10,000 sweepstakes entries.
By amplifying the strongest creator content directly through influencer accounts, the campaign maintained authenticity while delivering a cost per entry of just $2.71 and a 4.7X return on ad spend.
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