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Key Takeaways
- Gen Z significantly influences retail, shifting focus from traditional browsing to social shopping experiences.
- Retailers must engage consumers through experiences, content, and influencer marketing beyond just selling products.
- Social commerce is booming, with opportunities for brands to connect via platforms like TikTok and live shopping.
- Gen Z significantly influences retail, shifting focus from traditional browsing to social shopping experiences.
- Retailers must engage consumers through experiences, content, and influencer marketing beyond just selling products.
- Social commerce is booming, with opportunities for brands to connect via platforms like TikTok and live shopping.
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