Jeff Schaeffler is VP of Marketing at Creator.co, where he oversees marketing, brand, product and pricing strategy, demand generation, community, and sales. He is a frequent industry speaker who champions community-driven marketing and measurable ROI from creator partnerships.
Jeff began his career agency-side, building and leading Columbus Group — one of Canada's top digital agencies — before becoming Director of Strategy at Cossette, working with brands including GAP, McDonald's, and EA. In that role, he pioneered GAP's early fashion-blogger campaigns in 2010, one of the first systematic uses of creator marketing in Canadian retail, and helped launch McDonald's first mobile app in North America.
Jeff subsequently led growth and go-to-market roles at Hootsuite, Alida, and TELUS, giving him deep expertise across SaaS growth, enterprise marketing, and platform-scale creator programs.
UGCInfluencer MarketingSocial CommerceAffiliate
Articles by Jeff Schaeffler
Influencer Marketing
Jun 11, 2026Influencer marketing: complete guide for brands
More than 80% of consumers have purchased or considered a product after seeing an influencer post. This guide covers tiers, campaign steps, ROI measurement, and when a platform pays off.
UGC
Jun 4, 2026What is UGC? The complete guide for brand marketers
UGC is any content created by real people about your brand, not produced by the brand. Here is everything brand marketers need to know about UGC: what it is, why it works, and how to build a program that drives real results.