Articles by Jeff Schaeffler
UGC ads: how brands use creator content in paid media
UGC ads outperform polished brand creative on CTR, CPM, and conversion rate because they feel native to the feed. This guide covers formats, real examples, briefing, testing, and how to build a sustainable paid UGC pipeline.
UGC platform comparison: how to find and work with UGC creators
UGC platforms, agencies, and marketplaces all promise creator content, but they operate very differently. This guide gives brand marketers a decision framework and real benchmark data to choose the right model.
Micro and nano influencer marketing: the brand's guide
Micro and nano influencers consistently outperform celebrity-tier placements on engagement and cost-per-result. This guide covers how to find, vet, brief, and measure smaller creators at scale.
AI marketing tools for brands: the complete guide
AI marketing tools promise to fix the manual, time-consuming work that slows brand teams down. This guide cuts through the hype and gives marketing leaders a real decision framework for evaluating AI platforms.
AI UGC: what it is, how it works, and when real creators win
AI UGC is reshaping how brands produce content at scale—but it comes with real trade-offs. This guide breaks down how AI-generated user content works, where it fits in your strategy, and the key moments when real human creators deliver results AI simply can't replicate.
Social commerce: what it is and how brands sell more with creator content
Social commerce is reshaping how consumers discover and buy products—without ever leaving their favorite apps. Brands that leverage creator content are seeing higher conversion rates and stronger audience trust than traditional ads alone. Learn what social commerce is, why it works, and how to use influencer partnerships to drive real revenue.
Brand awareness campaign: how to run one with creator content
A brand awareness campaign helps you reach new audiences and stay top of mind—but traditional ads only go so far. Creator content gives your campaign the authenticity and reach needed to make a real impression. Here's how to build and run one that actually works.
Affiliate marketing platform: how to choose and run creator programs
Choosing the right affiliate marketing platform can make or break your creator program. This guide breaks down what to look for in a platform, how to structure your affiliate program, and how Creator.co helps brands scale influencer-driven affiliate campaigns with ease.
Influencer marketing: complete guide for brands
More than 80% of consumers have purchased or considered a product after seeing an influencer post. This guide covers tiers, campaign steps, ROI measurement, and when a platform pays off.
What is UGC? The complete guide for brand marketers
UGC is any content created by real people about your brand, not produced by the brand. Here is everything brand marketers need to know about UGC: what it is, why it works, and how to build a program that drives real results.