Vinod Varma

Vinod Varma is Co-Founder and CEO of Creator.co, the all-in-one influencer marketing platform he founded to give brands a scalable, data-driven way to work with creators. Since launching in 2016, he has grown Creator.co into a platform used by thousands of brands globally, powered by a network of 175K+ vetted creators and AI tools that automate discovery, campaign management, and performance analytics. Before entering the creator economy, Vinod built his commercial instincts as a Merchandise Manager (Buyer) at Best Buy Canada, where he led the wearable tech category to first place in Canada by market share. That operator background — obsessing over unit economics, market positioning, and consumer behavior — shapes how Creator.co approaches influencer marketing: less vanity metrics, more measurable ROI. Vinod has contributed to Entrepreneur Media, mentored startups through the League of Innovators (LOI), and served on the advisory board of The Influencer Academy. He holds a BBA with a double major in Marketing and New Venture Creation from Thompson Rivers University.