Shopnomix Partners with Creator.co to Redefine Social Commerce

September 16, 2025

At Creator.co, our mission is simple: help creators and brands turn content into commerce. Today, we’re excited to share a major step forward in that journey: Shopnomix, a Nomix Group company, has officially invested in Creator.co.

This partnership accelerates our vision of building an agentic marketplace, where AI connects content directly to commerce, creating a next-generation ecosystem where every piece of content can drive measurable results.

“We’re thrilled to welcome Shopnomix as both investor and partner,” said Vinod Varma, CEO and co-founder of Creator.co. “By uniting our content engine with Shopnomix’s monetization layer, we’re building the infrastructure for a next-generation marketplace where content is optimized, performance is predictable and commerce is accelerated.”

Unlocking New Opportunities for Creators and Brands

By uniting Creator.co’s content engine with Shopnomix’s monetization and conversion infrastructure, we’re unlocking a new world of possibilities:

  • Expand opportunities for creators – Our database of 400M creators will now gain access to 50,000+ performance-based brand offers through Shopnomix’s network.

  • Deliver better results for brands – Every campaign will have a stronger monetization layer behind it, making performance more predictable and scalable.

  • Accelerate the path to purchase – Creator-driven content becomes directly shoppable, shortening the journey from inspiration to transaction.

Colin Jeavons, CEO and founder of Shopnomix and Nomix Group, summed it up perfectly:

“The traditional Google-to-website path is giving way to AI answer engines and creator-driven content. Partnering with Creator.co allows us to pair their content delivery engine with our scalable access to performance-based offers, helping both brands and creators tap into this once-in-a-generation transformation.”

Shaping the Next Chapter of the Creator Economy

This investment is more than just financial. It is about building the infrastructure that the creator economy needs to thrive at scale. By combining our content engine with Shopnomix’s proven monetization expertise, we’re creating a foundation where content is optimized, commerce is accelerated, and opportunities for both brands and creators expand globally.

We’re thrilled to welcome Shopnomix as both an investor and partner. Together, we’re redefining what content-to-commerce looks like, and we’re just getting started. 

📄 Read the full press release here.