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When a brand like Oakley shows up, they don’t just participate—they take over. And during their Community Days in Whistler, that’s exactly what they did.
With help from a crew of local nano influencers and some serious mountain energy, Oakley transformed a weekend event into a content-fueled community moment—driving buzz, brand love, and boots-on-the-ground engagement.
Let’s break it down. ⛷️🎥
Founded in 1975, Oakley has built a global reputation as the performance eyewear and activewear brand trusted by top athletes and weekend warriors alike. Whether you’re catching air on the slopes or hitting the pavement on your morning run, Oakley is known for pushing limits with cutting-edge tech and style to match.
With over 400,000 employees and presence in nearly every corner of the globe, Oakley knows how to play on the big stage. But even giants need to make an impact locally.
Oakley was gearing up for its Whistler Community Days, featuring the iconic Rail Jam event and in-store goggle demos. But how do you translate that energy into real local foot traffic and authentic social buzz?
The answer: creators who live and breathe the community.
Rather than chasing massive influencer reach, Oakley went grassroots—tapping nano creators who were already embedded in the Whistler scene. These creators didn’t just post about the event—they lived it, bringing their audiences along for the ride.
Here’s how we made it happen:
Strategic Creator Selection
We carefully vetted and partnered with creators whose values aligned with Oakley’s—community-driven, outdoorsy, and a little bit fearless. Each creator was already active in Whistler and had the trust of their tight-knit audiences.
Story-Driven Content, Not Just Posts
Creators were given a tailored brief that matched Oakley’s tone but left room for their personal flair. From showcasing different Oakley kits to capturing moments at the Rail Jam, stories rolled out in real time, giving their audience a front-row seat to the action.
Exclusive Codes to Spark Action
Each creator received five 20% off codes to share with their inner circle—valid only during the weekend. It added that extra push for followers to stop scrolling and actually show up.
The content was raw, real, and ridiculously engaging. Creators didn’t just check off deliverables—they leaned in, showcasing their weekend with high-energy storytelling that connected on a human level.
📊 Campaign Highlights
More importantly, Oakley created a moment that resonated far beyond the mountain—turning an event into an experience people wanted to be part of.
Clear, concise, and proactive in all communications, our Account Manager makes every interaction seamless. Campaigns launch quickly and smoothly, and the support from the entire team has been outstanding.
— Jillian Cirrito, Associate Brand Manager at Luxottica
Oakley’s Whistler Community Days weren’t about flashy ads or over-the-top influencers. They were about community-first storytelling, powered by real people who made others want to be there, too.
Because sometimes, the most effective campaigns aren’t the ones that look perfect—they’re the ones that feel real.
