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When it comes to menswear in Canada, Moores has long been a trusted go-to. Known for their stylish, high-quality apparel for everything from weddings to workdays, they’ve built a reputation on service, selection, and style. But for their latest fall and winter campaign, the goal wasn’t just to showcase their new collection—it was to connect more deeply with Canadian communities and become a top-of-mind brand in a busy fashion season.
How can Moores boost brand awareness and recall for its seasonal collection while driving meaningful community engagement?
To hit their goals, Moores partnered with Creator.co for an influencer campaign that prioritized authenticity, timing, and connection.
Rather than casting a wide net, the team focused on quality over quantity—collaborating with micro-influencers who had highly engaged, niche audiences. Each creator boasted a strong Canadian following and an engagement rate of 2% or more, ensuring the content felt trustworthy and community-driven.
To align with the season, influencers created content that spotlighted Moores’ fall lineup, cozy layers, and wedding-ready menswear. Whether it was a creator trying on pieces in-store or styling a lookbook from home, the content was tailored to real-life moments—making it both aspirational and attainable.
The heart of the campaign was personal narrative. Influencers shared how Moores fit into their lives—from engagement photo shoots to autumn getaways. This human-first approach made the brand feel less like a retailer and more like a trusted style partner.
The campaign didn’t just look good—it performed.
The results? A meaningful boost in brand recall and online buzz, with content that genuinely resonated with Canadian consumers.
Moores didn’t just sell suits—they told stories. And those stories helped their brand suit up for long-term success
